What is Entertaiment?


Article about Entertaiment

The word “entertainment” derives from the Latin inter tenere, meaning to hold inside. It suggests a form of entertainment that holds the audience inside its encapsulating structure. In modern times, entertainment has developed into a global industry that is characterized by the ability to transform itself quickly.

Oliver and Barstsch (2010) describe entertainment as an activity understood objectively, involving communication between text and audience from an external stimulus that offers pleasure, requires the audience to exist and occurs in a passive form. Entertaiment often hits on the points that the human brain was evolved to deeply react to in order to function within a social world.